1 in 285
Children in the U.S. will be diagnosed with cancer before their 20th birthday.
Why We Fight
Our mission is to shortening the treatment time for pediatric leukemia and ensure that every child has the opportunity to celebrate each and every birthday happy and healthy.
A Journey No Family Expects
Rookie Flaitz was a vibrant toddler full of life and energy, but everything changed when he woke up one morning with unusual symptoms. A sudden diagnosis of acute lymphoblastic leukemia (ALL) before his second birthday turned the Flaitz family’s world upside down. The intense treatment stole much of Rookie’s early years, but his brave battle inspired the creation of the Rookie of the Year Foundation, with a mission to ensure no child’s birthday is overshadowed by illness.
Read MoreUpcoming Events
September 1-30, 2026 - Childhood Cancer Awareness Month | Nashville, TN
eptember 5, 2026 - PSD x Rookie of the Year Collab Drop
September 6, 2026 - ROY x PSD Survivor Sunday Give Away - Childhood Cancer Awareness Month | Instagram
September 13, 2026 - ROY x PSD Survivor Sunday Bundle Give Away - Childhood Cancer Awareness Month | Instagram
September 19, 2026 - Brentwood Blaze Drop | Brentwood, TN
September 20, 2026 - ROY x PSD Survivor Sunday Bundle Give Away - Childhood Cancer Awareness Month | Instagram
September 27, 2026 - ROY x PSD Survivor Sunday Bundle Give Away - Childhood Cancer Awareness Month | Instagram
November 27, 2026 - ROY Hockey Fights Cancer Night | Nashville, TN
December 24, 2026 - ROY Secret Santa Vanderbilt Oncology Floor Gifting | Nashville, TN
Past Events
June 3, 2026 - Jaxson Dart/Rookie Haircut Event | New York, NY
July 31, 2026 - Loretta Lynn x Rookie of the Year Giveaway | Hurricane Mills, TN
Top FAQs
Learn more about The Rookie of the Year Foundation and our efforts to fight childhood cancer.
What is Rookie of the Year Foundation?
A foundation dedicated to reducing childhood cancer treatment times and improving the quality of life for children and their families. The Rookie of the Year Foundation, Ltd., is organized and operated under Section 501(c)(3) of the Internal Revenue Code as a charitable organization, EIN 99-2887130. The organization's tax-exempt status is pending.
How does the foundation help families?
We provide personalized treatment plans, support research for reducing treatment times, and offer financial and emotional support to families.
How can I get involved?
You can support us by donating, volunteering, participating in fundraising events, or spreading awareness.